How Online Content Creates Value for Small Businesses

Introduction

When it comes to your business, you need to think about how you’re going to keep people’s attention. What better way than with engaging content that can be shared across all of your platforms?

Since covid, online content has become an even bigger component of the internet landscape, so if you don’t have professional photographs or videos on your website or social media then you’re missing out on an opportunity for growth and exposure.

Online content can transform the way you think of your business. It creates added value that is hard to beat.

• You can use online content to transform the way people think of your business.
• Online content can help you stand out from your competitors.
• It can also get more customers, build trust with the customers you already have, and generate leads.

Here are some important reasons why you need professional content for your business:

Now that you know the benefits of good content, let’s take a look at some reasons why you need professional content for your business.

First impressions count: Your website is the first thing people see when they come across your brand online. If it looks cluttered and unprofessional, visitors will lose interest and move on with their search. High-quality content can help make that first impression count by giving visitors an idea of what to expect from your business before they even visit.

Keep them engaged: Professionally produced content keeps your visitors engaged. 73% of consumers prefer to watch short form video content (like the spec ad below) to learn more about a product or service (source). This is key if you sell high-end services or products as customers need to feel confident before handing over their money.

Boost engagement levels: The more time people spend on a website, the more likely they are going to find something useful there…so if we want our customers coming back again and again (and again), we need them hooked!

Quality shows.

The number one thing to consider when creating online content is the quality of that content. If you want your business to compete and be taken seriously, you need to have high-quality content that will catch the attention of your audience and keep them coming back for more.

Posting relevant, professional level content leads to many benefits like we’ve discussed, but what about frequency?

Depending on the business that you’re in, posting less frequently but prioritising higher quality content is often a more successful strategy. If you favour frequency > quality, you will be sacrificing brand trust.

By prioritising high quality content, you also keep engagement rates higher, as customers will stay engaged on a higher quality post vs. a lower quality post.